Co-founder Baje International & CEO of South Central Entertainment & Marketing
At the age of 18 Richard pursued his passion for the arts by moving to the United States to pursue an Associate Degree in Advertising Design from the world acclaimed Art Institute of Fort Lauderdale. There he achieved his associate degree and then a BA Hons in Business Management specialising in Marketing.
While on a summer holiday in Barbados, he and some close friends formed the entertainment company ‘Baje International’. After one successful ‘Baje’ event he returned to the USA and successfully completed his MBA at Nova South Eastern University in Florida.
On returning to Barbados he entered the advertising industry and joined the company of Greg Hoyas Advertising (GHA) as Advertising Executive for the ‘mega’ Banks Breweries account. He then moved to Bowie Cross Advertising (BCA) where he became Client Services Manager.
In 2007, Haynes formed South Central Entertainment, his own marketing consultancy and entertainment Management Company. South Central Entertainment is the perfect fusion of his two professions and functions as a specialized company that fuses marketing and entertainment to maximize performance for corporate clients. The company also manages a host of premium artists, broadcasters and DJ’s.